“The Magic of Mobile Marketing Lies in the Fact That People are Seldom Separated From Their Mobile Phones. Like Gollum and the One Ring in The Lord of the Rings trilogy, People are Loath to be Away From Their Precious Technology, Which Keeps Them Connected to the World and Provides Them With Timely Information.”
--Rich Barber, Former Marketing Manager at Blackstone Media
The constantly changing digital landscape is forcing all business's to get more and more creative while searching for the next great marketing idea. The Internet of Things is actually many different technologies. It is an umbrella term for a disparate array of connected devices and systems. Beacons, radio frequency identification embedded sensors, point of sale terminals, digital signage, smartphones, smart TV's, automobiles and apps are all key components. Anything digital - or physical items than can be chipped - will become a data point within the IoT. It is the combination of technologies with the ability to interconnect devices. This set of technologies is a tremendous conduit for generating business value. The IoT makes it possible to do things faster, cheaper or better and consumers love the realities associated with reinventing and transforming product and service offerings.
AI will dominate digital marketing this year. From content delivery to ad delivery, AI can help brands increase their conversion rates and ability to engage their customers.